CloudFactory provides a tech-forward, professionally managed workforce solution with all the benefits of a trained internal team. Our teams are agile, scale fast, and process data with high accuracy on virtually any platform. CloudFactory is on a mission to change how work gets done. We're using technology to make it super easy and affordable for startups and fast-growing companies to automate and outsource routine back-office core data work and training datasets for machine learning.

CloudFactory USA is located in the thriving city of Durham, North Carolina, which was recently named “the startup capital of the south” by CNBC. Durham is a welcoming and innovative city that is full of life, good food, and the arts. Raleigh-Durham holds the seventh spot on U.S. News & Report’s 2017 Best Places to Live list.

The Job:

As a copywriter at CloudFactory, you will help develop our voice and strengthen our messaging across our marketing channels. The ideal candidate knows how words make a difference in the customer journey. This role will specialize in developing compelling copy that fuels marketing campaigns and programs across multiple channels such as events, digital, social, paid media, and nurture programs. You will work across our agile, cross-functional marketing team to transform strategy into actionable copy that sells CloudFactory’s offerings.

Responsibilities Include:

  • Partner with our product, campaign and demand generation teams to create marketing experiences that speak to CloudFactory’s key customer segments
  • Translate product and campaign messaging strategy into compelling, market-facing copy that effectively sells CloudFactory’s offerings
  • Consistently deliver compelling copy for a multitude of form factors including website, email, content, advertising, social media, landing pages, web chat, nurturing campaigns, and more
  • Align web copy to our larger search engine optimization (SEO) strategy to scale organic traffic across our on-domain properties
  • Identify gaps in messaging and look for ways to hone and strengthen the CloudFactory brand
  • Serve as an exemplary writer, consistent with our company’s tone and mission by writing clean, concise, well-polished copy

The Fit:

CloudFactory is on a mission to connect talented people in the developing world to digital opportunities, by inventing cloud labor in a similar way that Amazon invented cloud computing.

We use a combination of the latest technologies, proven processes and people who care to enable a scalable, efficient and high-quality data work for our worldwide clients. The ideal candidate would be committed to successful outcomes and should have a proven ability to drive continuous value to our clients through the defined products. If you thrive in a high-growth, dynamic, fast-paced entrepreneurial environment you would fit right in!

Because we are scaling fast, you will need to be comfortable with change, will need to be able to derive insights and value from incomplete or imperfect data, and will need to be the kind of person who takes initiative rather than waiting for others to act.

This is a great role for a strategically minded and creative marketer with superb communication and project management skills. You will be connecting with many internal and external stakeholders, so you must be able to articulate your ideas clearly and ultimately drive team-wide adoption your campaign plans. You will also need to build a good working relationship with key stakeholders, particularly our product marketing and demand generation teams. You will act as a conduit between our business objectives and marketing campaign execution. Finally, if you prefer to work in a strategic thinking and relational capacity in an environment that is fast-paced with shifting priorities and workloads, you will be at home in this position.

The Skills:

Here are some of the skills that you will possess as a successful candidate for this role:

  • Experience: You have 5+ years of marketing experience in the areas of digital marketing, program management, demand generation, or product marketing.
  • Education: You’ll have a bachelor’s degree or postgraduate degree, preferably in a discipline that requires extensive, thoughtful writing.
  • Creativity: You are thoroughly in touch with your creativity and know-how to tap into a flow state to get your best ideation and writing done.
  • Technical Skills: You know every tip and trick in Google Docs or Word. You know how to format copy within a website content management system and in most email marketing platforms.
  • Writing: You know how to sell products and services through the written word. You write clearly and concisely with limited oversight, and you’re a faster writer than most people. Words generally come easily to you.
  • Marketing Channels: You know how to adapt messaging and copy for different marketing channels, understanding how headlines and body copy work in a variety of digital advertising formats. Understanding how copywriting impacts search engine optimization (SEO) is an absolute must.
  • Analytical Skills: You will be able to analyze channel performance through multivariate testing to determine how our messaging is impacting the customer journey.
  • Communication Skills: You’re a natural storyteller. You can confidently pitch your creative ideas to multiple stakeholders from C-level executives to your peers on the marketing team.
  • Leadership Skills: Your leadership skills will be vital to your success in this role. This includes an ability to influence peers and senior leadership by pitching your ideas.
  • Interpersonal Skills: There are certain interpersonal qualities that will be necessary for the successful candidate. Some of these interpersonal skills are; must be decisive, iterative and agile; must possess an ability to manage multiple projects in a fast-paced working environment; must be proactive and disciplined in following through with priorities and programs; must display calmness and composure in uncertain and strenuous situations. Must be detail-oriented and have strong organizational skills.

The Benefits:

  • Competitive Compensation
  • Free lunches on Fridays!
  • Community service opportunities
  • Startup company culture
  • A mission you can stand by!
  • Room for growth! We prefer to promote from within than hire from without
  • Medical, dental, and vision care
  • Life, accident, and disability insurance
  • 401(k) retirement savings plan

To Apply:

If you want to join our movement, click on the link below to apply. Don’t settle for a job, pursue a calling at CloudFactory.

Still unsure? Read ‘5 Reasons You Should Work at CloudFactory’.